Asta CRS drives business growth with innovative technology, smart solutions, and a commitment to excellence across the globe.
Asta CRS is led by forward-thinking leaders who drive innovation, inspire excellence, and nurture a culture built on trust and growth.
At the forefront is Prab Thangarajah, Chairman & CEO of Asta Group - a visionary leader driving transformation across diverse industries and global markets. His strategic direction continues to strengthen Asta’s position as a future-focused organization built on innovation, operational excellence, and sustainable growth.
Asta CRS blends strategy, people, process and technology to solve real-world
business challenges. We work closely with our clients to understand their unique business needs and
design practical strategies and technology solutions that deliver measurable outcomes.
We are committed to helping our clients achieve their business goals and to providing our
professionals with rewarding, growth-oriented careers.
Asta’s portfolio spans strategic locations across the world, reflecting a balanced approach between established markets and high-growth emerging regions.
Professionals
Years in Business
Global Locations
Asta’s Customer Value Management (CVM) offerings enable our clients to better utilize customer information and increase the lifetime value of their customer base. We design CRM strategies, roadmaps, and data-led journeys that create compelling customer experiences and deliver near-term, measurable ROI.
Define portfolios of initiatives to achieve best practices and build a truly customer-focused organization.
Design programs to acquire high-value customers, retain them, and win back lapsed relationships.
Use analytics to personalize experiences, optimize offers, and target the right customer at the right time.
Design customer-facing processes that are efficient, scalable, and aligned with strategic goals.
Given the scope of each engagement, we adopt a structured, collaborative approach to ensure outcomes are aligned with both business objectives and people needs.
Meetings with corporate managers and key stakeholders to understand current systems and expectations.
Multi-channel sourcing using job boards, tools, and talent networks to identify the right profiles.
Aligning business objectives and manpower requirements to ensure smooth recruitment and delivery.
Continuous skill enhancement to build high-performing teams and future-ready capabilities.
Competency Mapping goes beyond traditional job descriptions. Instead of listing tasks and responsibilities, it focuses on the abilities, behaviors and skills required to perform a role effectively.
Our experts help clients identify key competencies for each position and use them for job evaluation, recruitment, training and development, performance management, job rotation, and succession planning.
With globalization rapidly changing the scale and complexity of business, Asta believes that strong corporate governance is a key driver of sustainable growth and long-term stakeholder value. We are committed to adopting global best practices in governance and disclosure.
Clear communication, responsible reporting and open engagement with stakeholders.
Robust internal controls, risk management and ethics embedded in all operations.
Guided by a collaborative spirit, unrelenting dedication and expert thinking.
Business consulting powered by best-of-breed technologies. Asta offers end-to-end solutions that drive tangible value across operations, customer engagement and technology ecosystems.
We believe that a good idea only matters when it is executed well. Every engagement is independently assessed, quality assured and continuously improved.
Provide predictable, high-quality deliverables that reflect a deep understanding of your business, culture and risk profile.
Foster a fulfilling work environment with competitive remuneration, learning opportunities and long-term career growth.
Act as responsible corporate citizens and build long-term, rewarding relationships with our global communities and partners.